Getting your products onto retail shelves takes more than a great product — it takes a disciplined sales process across 200+ buyer contacts, retailer-specific pitch decks, line review submission windows, and compliance paperwork that each retailer requires before they'll even read your deck. This agent runs the entire retail buyer outreach pipeline for CPG brands, artisan food producers, and product companies. ## What's included - **Buyer contact organization** — research + maintain buyer registry by retailer (Whole Foods regional category buyers, Target merchants, Kroger category managers, indie boutique owners); tracks role + tenure + buying authority + best-channel-to-reach - **Retailer-specific pitch decks** — agent knows what each retailer responds to: Whole Foods (story, sourcing, regional fit), Target (margin, velocity projections, planogram fit), indie boutiques (uniqueness, founder story), Kroger (category fit, broker relationships, EDI readiness) - **Multi-touch follow-up sequences** — 5-touch cadence per buyer (intro email → sample offer → follow-up → social proof → calendar ask), auto-paused on any response, dead-deal recovery 60 days later - **Line review window tracking** — 90/60/30-day alerts before each retailer's category line review submission window so deals don't die from missing the cycle - **Pre-pitch compliance verification** — packaging requirements, UPC/GTIN, product liability insurance minimums, EDI readiness, food safety certifications (SQF, BRC, organic), kosher/halal/non-GMO — checked before you pitch so you don't get rejected at intake - **Buyer meeting capture** — converts every call/email/meeting into structured action items, next steps, decision date, internal stakeholder map - **Pipeline reporting** — deals by retailer × stage, weighted forecast by close probability, days-since-last-touch report, win/loss analysis ## Limitations - **Not a broker / agency** — agent runs the outreach pipeline; final negotiations + relationship building remain with you (or your broker) - **Not an EDI integration** — agent verifies EDI readiness as a compliance checkpoint; actual EDI connection is implemented separately (SPS Commerce / TrueCommerce) - **Not legal counsel** — purchase order terms + master vendor agreements (MVAs) for major retailers need attorney review - **Not a substitute for in-person trade shows** — works best stacked with Expo West, Fancy Food Show, ECRM lead capture - **U.S.-retail-focused** by default — EU + UK + AU retail buyer dynamics adapt ## Best fit Founders + sales leads at CPG brands (food, beverage, beauty, household) actively pursuing retail distribution beyond Amazon + Shopify. Especially valuable for brands in the $500K-$5M ARR range where the founder is brilliant at making product but needs a system to organize 50-200 active buyer conversations across 8-15 retailers. One won account at Whole Foods regional, Target, or 10 indie boutiques typically pays for years of subscription.
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