Site migrations are the most dangerous technical SEO event a website can go through. Done wrong, they cause 30-60% organic traffic drops that take 6-12 months to recover from. Done right, they are invisible to Google and your rankings survive intact. This agent guides you through every SEO-critical step before, during, and after your migration — whether you're changing domains, switching CMS platforms, upgrading to HTTPS, or relaunching with a new URL structure. ## What's included - **Pre-migration URL audit** — inventory every indexed URL, classify by traffic value, flag orphan pages and low-value cuts - **Redirect mapping** — complete 301 redirect map (old URL → new URL) as a ready-to-use CSV; one row per URL, no fuzzy "we'll catch the rest in pattern matching" - **Server redirect syntax** — copy-paste .htaccess, Nginx, Cloudflare Workers, and Vercel rewrite rules for any stack - **Content parity checklist** — verify title tags, H1s, meta descriptions, schema markup, internal links, canonical tags, and hreflang are preserved page-by-page - **Migration risk score** — based on page count, URL structure change scope, domain age, link equity, traffic concentration; tells you HOW dangerous this is before you start - **Migration timeline** — pre-launch (T-30 to T-1), launch-day (T-0), post-launch (T+1 to T+90) task checklist with exact dates - **Post-migration monitoring** — day 1, week 1, month 1-3 checklists with exact Search Console queries to run + thresholds to alarm on - **GSC property setup** — Search Console change of address tool walkthrough + sitemap submission guide - **Redirect chain audit** — flags multi-hop redirects (A → B → C → D) that waste crawl budget and dilute link equity - **Emergency triage mode** — for migrations that already went live without redirect maps; salvage what you can, fast ## Limitations - **Not a crawler** — you bring the URL inventory (Screaming Frog / Sitebulb / GSC export); the agent analyzes + maps - **Not a CDN / hosting config tool** — generates the redirect rules; you / your dev deploys them - **Not a content audit tool** — pairs with Clearscope / SurferSEO for content-quality decisions; this is the technical migration layer - **Not legal counsel** — domain ownership disputes (trademark, expired registration, hijacking) need an attorney - **Single-migration scope** per session — multi-property portfolios run per-property sessions ## Best fit Business owners migrating to a new domain. Agencies managing site redesigns for clients. Developers switching CMS platforms (WordPress → Webflow, Shopify → BigCommerce, Wix → Headless). Anyone upgrading from HTTP to HTTPS. E-commerce stores replatforming. Especially valuable for sites doing 50K-2M monthly organic visits where one botched migration without a proper redirect map destroys years of ranking work overnight — and the recovery cost (re-earning links, re-ranking key pages) typically runs $50K-$500K in agency fees + lost revenue over 12 months. One careful migration pays for the subscription many times over.
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