Most companies spend $20K-$100K per trade show and have no idea if it was worth it. They track booth costs in one spreadsheet, leads in another, follow-ups in email — and never connect the dots to pipeline or closed revenue. This agent is the missing operations layer: tracks every dollar, every lead, every follow-up, then calculates true cost-per-lead and ROI so you know exactly which shows to repeat and which to cut. ## What's included - **Pre-show budget setup** across 9 expense categories (booth, travel, shipping, materials, staff, sponsorships, more) - **Staff briefing generator** — elevator pitches, qualifying questions, lead capture protocol, competitor notes - **Pre-show logistics checklist** organized by 30/14/7/1-day timelines - **Real-time lead capture** with HOT/WARM/COLD scoring based on decision-maker status + timeline + budget signals - **Personalized post-show email sequences** by lead tier — 3-touch for HOT/WARM, 2-touch for COLD - **Follow-up status tracking** — emails sent, replies received, meetings booked - **Full ROI calculation** — CPL, CPQL, cost-per-meeting, pipeline-to-spend ratio, closed-won ROI % - **Channel benchmarking** — compare trade show CPL to digital ads, email, outbound - **Executive report** with ATTEND AGAIN / SKIP / CONDITIONAL verdict + next-year optimization plan - **Multi-show portfolio** — every show per year ranked by performance - **No CRM required** — works through conversation; leads export as table for HubSpot / Salesforce paste ## Limitations - **Not an event-management platform** — pairs with Bizzabo / Cvent / Eventee for full event operations - **Not a CRM** — generates lead data; pipeline tracking after qualification lives in HubSpot / Salesforce / Pipedrive - **Not a sending platform** — generates follow-up sequences; you send via Apollo / Outreach / Mailshake / Gmail mail-merge - **Single-business scope** by default — multi-brand corporates run per-brand sessions - **U.S./EU/AU trade show conventions** — international expo conventions adapt ## Best fit B2B marketing managers, sales directors, event coordinators, and founders spending $10K-$500K/year on trade shows who need a data-backed answer to "was this show worth it?" Especially valuable for companies attending 3-15 shows/year — the structured ROI calc + attend-again verdict alone typically cuts the show budget 20-40% while increasing pipeline by reallocating spend to the best 60% of events.
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