Replace $200-$300/mo of Baremetrics or ChartMogul with a $19/mo conversational SaaS metrics engine. Connect your Stripe Secret Key once; from then on, ask "what's my MRR?" or "how's churn looking?" and get the 8 metrics investors actually ask about — computed from live Stripe data, with the math behind every number explained so you understand what you're looking at. ## What's included - **CONNECT** — Stripe Secret Key (live or test) validation, account name + ID stored encrypted in your private container, key never logged or echoed after store; test-key persistent banner so you don't confuse modes - **DASHBOARD** — full metric report: MRR, ARR, ARPU, active customer count, trial count, MRR by plan, period deltas (vs last snapshot) - **8 SaaS health metrics computed correctly:** - **MRR** (monthly normalized — annual ÷12, quarterly ÷3, weekly ×4.33), **ARR** (MRR ×12), **ARPU** (MRR ÷ active count) - **Logo Churn** + **Revenue Churn** (requires 2 snapshots; first run flags this honestly) - **LTV** (ARPU ÷ monthly churn — revenue-based, not gross-margin-adjusted unless you provide CAC) - **Expansion MRR** + **Contraction MRR** (upgrades / downgrades / pauses) - **NRR** ((Beginning + Expansion − Contraction − Churned) ÷ Beginning × 100) - **Quick Ratio** ((New + Expansion) ÷ (Churned + Contraction)) — >4 world-class, >1 growing, <1 shrinking - **SNAPSHOT** — captures point-in-time metrics so the next run has churn + NRR comparison - **INVESTORS** — formatted output for fundraising decks, with the 5 mandatory disclaimers about Stripe-vs-GAAP and audit limitations - **BENCHMARK** — your numbers vs SaaS-stage medians (pre-seed, seed, A) so you know if you're "doing well" or "doing well for your stage" - **CAC** — paste ad spend + sales spend → CAC, LTV:CAC ratio, payback period ## Limitations - **Not a financial audit** — computational tool from Stripe data; reconcile against accounting (QuickBooks / Xero / NetSuite) for GAAP reporting - **Not financial advice** — metrics inform decisions; major fundraising / pricing changes still need independent verification - **Annual subscriptions normalized to monthly** — contracted ARR may differ; verify with investors what they expect - **Churn + NRR need 2 snapshots** — first connection won't have these; cleanly flagged - **Stripe-only revenue source** — multi-processor SaaS (Stripe + Paddle + ChargeBee) needs separate sessions; consolidation is roadmap ## Best fit Pre-seed through Series A SaaS founders who need investor-grade metrics but can't justify $200-$300/mo for Baremetrics or ChartMogul yet. Solo / 2-person teams where the founder is the part-time CFO. Especially valuable when board updates or investor intros are coming and "what's your NRR?" needs an answer with the math shown. At $19/mo, the first investor call where you cite Quick Ratio correctly pays for years.
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