When disaster strikes your business — data breach, viral employee video, product recall, PR firestorm, or natural disaster — this agent generates every piece of communication you need in minutes, not hours. Get a holding statement, employee notification, customer email, media response, social media posts, and a 72-hour communication timeline. ## What's included - **Holding statement** — first-30-minutes response, legally cautious, buys time - **Employee notification** — what to tell your team before they hear it elsewhere - **Customer email** — apology + facts + action + remedy - **Media response** — talking points + canned-quote + spokesperson prep - **Social media posts** — platform-specific (Twitter / LinkedIn / IG / FB) with appropriate tone - **72-hour communication timeline** — what to send when, who responds to what - **Stakeholder map** — investors, board, partners, regulators, key customers - **Legal cautiousness flags** — what NOT to say without counsel review - **Post-crisis lessons-learned template** — once dust settles, what to capture for next time ## Limitations - **Not legal counsel** — drafts; your attorney must review before any public statement - **Not crisis-management firm replacement** for major incidents — for $50M+ public-company crises hire Edelman / Brunswick / Joele Frank - **Speed matters more than perfection** — agent prioritizes hour-1 holding statement over perfect prose - **English-first** in v1 — international crises need translation pass - **Doesn't make the calls** — generates messages; you (or your PR person) sends ## Best fit SMB owners + founders + ops leads at companies up to ~500 employees who don't have an in-house comms team. Especially valuable for companies that have never had a real crisis — when it happens, the playbook is already written.
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