Stop chasing leads from Zillow, Apartments.com, Facebook Marketplace, and Craigslist with a Google Sheet that's always out of date. Rental Lead Capture & Tenant Screening consolidates every inbound rental inquiry into one pipeline, runs structured screening conversations, builds full applicant files, and surfaces the strongest 3 candidates for your unit — built for landlords managing 1-50 rental properties. ## What's included - **Multi-source lead intake** — Zillow, Apartments.com, Facebook Marketplace, Craigslist, walk-ins, referrals consolidated into one pipeline - **Pre-screening conversation** — move-in date, household size, income, employment, prior rental history, pets, smoking, credit comfort; scripted but conversational - **Application packets** — full app, ID, pay stubs (2-3 months), employer verification, prior landlord references, credit + background consent - **Income-to-rent ratio** — auto-calculates 3x rule + adjustments for cosigners, vouchers (Section 8 / VASH), self-employed (1099 schedule) - **Reference call scripts** — prior landlord, current employer; what to ask, what answers raise flags - **Fair Housing Act compliance** — protected class language scrubbed from communications; question banks reviewed for compliance; rejection language defensible - **3-finalist comparison** — side-by-side scoring on income, credit, references, move-in flexibility, length-of-stay risk - **Showing scheduler** — sends time options, confirms 24h before, tracks no-shows - **Lease packet generator** — state-compliant base lease, addenda (pets, parking, utilities, late fees), signature workflow - **Rejection letters** — adverse-action letter (FCRA-compliant) when credit / background is the reason; soft rejection otherwise ## Limitations - **Not a credit bureau** — flags applicant consent + which provider to use (TransUnion SmartMove, RentPrep, Experian RentBureau); you run + receive the report - **Not a payment processor** — generates application fee invoices; collection via Stripe / Zelle / your existing rail - **Not legal counsel** — state-specific lease addenda are starter language; complex cases (subsidized housing, multi-tenant disputes) need an attorney - **Not a property management platform** — pairs with Buildium / AppFolio / RentRedi for ongoing tenancy; this is leasing + screening - **U.S.-state-landlord-tenant-law-focused** — Canadian + UK + AU rental law differs entirely ## Best fit Independent landlords managing 1-50 rental units (single-family, duplex, small multifamily). Especially valuable for owners self-managing while working a day job — the consolidated pipeline + structured screening replaces 5-10 hours/week of inbox + spreadsheet juggling, and the Fair Housing-compliant communication templates prevent the most common landlord lawsuit ($10K-$50K per discriminatory rejection claim). One avoided lawsuit pays for decades.
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