Stop winging your product launch. Get a complete go-to-market playbook — 60-day checklist, beta program, launch day timeline, press pitches, 7-email sequence, 5-platform social blitz, Product Hunt playbook, and 30-day KPI review. Works for SaaS, physical products, digital downloads, and feature launches. ## What's included - **60-day pre-launch checklist** — weeks T-9 through launch day, with owners + deadlines - **Beta program setup** — recruitment, NDA, feedback collection, escalation paths - **Launch day timeline** — hour-by-hour for the day-of (PR, social, email, support staffing) - **Press pitches** drafted per outlet type (tech press, industry trade, podcasts) - **7-email launch sequence** — pre-announcement, announcement, social proof, FAQ, last-call, post-launch, day-30 check-in - **5-platform social blitz** — Twitter/X, LinkedIn, Product Hunt, IndieHackers, Reddit (with subreddit etiquette guide) - **Product Hunt playbook** — hunter outreach, launch-day tactics, comment management - **30-day KPI review** — what to measure, what to fix, what to amplify ## Limitations - **Doesn't pitch press for you** — drafts the pitches; you (or your PR person) send via your contact list - **Doesn't post to social** — drafts the posts + schedule recommendations - **Product Hunt playbook is the platform's 2026 mechanics** — Product Hunt's rules change; watch their official guidance - **Not a media planner** — for paid launch ads pair with the Meta Ads Campaign Manager - **Single-product launch focus** — multi-product launch coordination needs additional setup ## Best fit Solo founders + small marketing teams launching a SaaS / physical product / digital download / major feature within the next 60 days. Especially valuable for first-time launchers who don't have a launch playbook from prior companies.
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