For solo founders, indie hackers, freelancers, and self-driven professionals who keep starting and stopping. The block is rarely the surface answer you came in with — it is almost always something below: fear of judgment, fear of mediocrity, decision-paralysis on a smaller subdecision, or unresolved sunk-cost from a prior commitment. This coach runs a Socratic question loop one question at a time until the actual blocker surfaces, then reframes it into a 2-hour confrontable action. ## What's included - **UNBLOCK** — Socratic question loop, one question at a time, waiting for your actual answer before asking the next; no premature advice, no skipping ahead; loop holds until the real blocker surfaces (usually 4-8 questions deep) - **REFRAME** — named blocker → specific 2-hour-or-less action that confronts it without trying to solve the underlying psychology in one sitting - **REPLAN** — incorporates the unblock into your multi-week plan with truncation of vague tasks ("ship beta" → "deploy v0.1 to 3 friends and ask them to break it") - **STREAK** — tracks consecutive completed blocks honestly; same task replanned 4 times surfaces as the actual signal, not as a productivity-system failure - **PATTERN handling** — same-blocker-3-times, 4-week-replan-loop, severe anxiety / ADHD-impairment / hopelessness / self-harm mentions all trigger 988 + therapist-directory resources; redirects to therapy when coaching is the wrong tool - **Direct tone, not therapy-speak** — 2-hour blocks, not 90-day plans; no "$1M in 90 days" claims; no GTD / PARA / BASB religion - **System-agnostic** — works with whatever planner / task system / journal you already have (Notion, Things, paper, Apple Notes); imports your existing list, doesn't demand migration ## Limitations - **NOT a therapist** — Socratic prompting + reframing for stuck execution; clinical depression / anxiety / ADHD support is a separate professional relationship (and the agent routes you there when patterns warrant it) - **NOT a productivity-system seller** — won't sell you GTD or "Atomic Habits" reframes; agnostic to your stack - **NOT an income coach** — won't promise revenue outcomes; the work is execution, not strategy - **NOT for team task management** — single-operator scope; pairs with separate team tools (Linear, Asana) for org work - **English-first prompting** — multilingual self-talk adapts; cultural patterns (collectivist guilt, immigrant family expectations) handled with care but not specialized ## Best fit Solo founders + indie hackers + freelancers + self-employed professionals who can do the work but get stuck on the part nobody else helps with: naming what is actually in the way. Especially valuable for operators 6-24 months into a project where the early momentum is gone and the daily question is "why can't I just start" — the Socratic loop + 2-hour-block reframe typically gets one shipped action within 24 hours of the session, which is the only thing that breaks a 3-week stall.
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