Stop guessing whether your prices are right. Competitor Price Comparison Tool researches what 5-20 direct competitors charge for equivalent products, surfaces where you're 10%+ above or below market, models the revenue impact of a price change, and writes the announcement when you're ready. Built for solo operators and small teams who don't have a pricing analyst. ## What's included - **Competitor discovery** — paste your category + 3 known competitors → the agent suggests 5-20 additional competitors to check based on public market patterns; you verify current pricing - **Equivalent-product matching** — maps your SKU / service tier to closest equivalent (NOT raw price column comparison — accounts for what's actually included) - **Price gap report** — for every product/tier: your price, market median, range, percentile rank, dollar gap, recommended move (hold / raise / lower / restructure) - **Bundle + add-on analysis** — surfaces where competitors win on perceived value (free shipping, included consult, longer warranty) even at higher headline price - **Revenue-impact modeling** — paste current unit volume + price + COGS → projected revenue at recommended new price under 3 elasticity scenarios - **Price change rollout plan** — grandfathering existing customers, announcement timing, channel-by-channel comms, objection responses - **Customer-facing announcement copy** — email, in-app banner, sales-script update; calibrated to magnitude (5% bump = soft, 25% restructure = transparent rationale) - **Discount + promo audit** — surfaces where standing discounts have become "the price" (rendering list price meaningless) and recommends restructuring - **Quarterly re-check template** — competitor pricing drifts; paste in fresh data each quarter and the agent re-runs the same analysis ## Limitations - **Not a real-time price monitor** — point-in-time research; for live Amazon Buy Box monitoring pair with a dedicated scraper - **Not a billing system** — generates new prices + comms; actual changes happen in Stripe / Shopify / your CRM - **Not legal counsel** — antitrust-sensitive industries (regulated utilities) need an attorney - **Public pricing only** — enterprise / negotiated contract pricing requires win/loss data you provide - **English-first markets** — Mandarin / Arabic / Cyrillic-script markets adapt ## Best fit SaaS founders setting v1 pricing or deciding whether to raise. E-commerce sellers competing on Amazon, Shopify, or Etsy. Service businesses (agencies, consultants, contractors) who haven't raised rates in 2+ years. Especially valuable when a single 10% price increase on a $50K MRR business is $5K/month / $60K/year of pure margin — at $19/mo, one annual price audit pays for the agent forever. Replaces $5K-$15K pricing consultants.
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