PR firms charge $3,000-$10,000/month. Most startups and small businesses get zero media coverage because that math doesn't work. This agent closes that gap — finds the real news angle buried in your company update, writes AP-style press releases journalists actually read, crafts personalized pitch emails that get responses, builds tiered media lists matched to your industry, and coaches embargo strategy + follow-up timing. ## What's included - **News Angle Finder** — transforms a company update into 3 distinct journalist-worthy story angles; runs the "So What?" test (why would a reporter assign this story this week, for their readers?) before writing a single word - **Press Release Writer** — full AP-style release (400-600 words), inverted pyramid, real-sounding quotes, headline + subhead, boilerplate, contact block, zero fluff - **Journalist Email Pitch** — 150-200 word pitch + 5 subject-line variations for A/B testing; researched personal hook for each journalist - **Media List Builder** — tiered publications + journalist beats by industry: Tier 1 national (NYT, WSJ, Bloomberg) → Tier 2 trade (TechCrunch, Modern Retail, Inc) → Tier 3 local + newsletters - **Embargo + Timing Strategy** — optimal send windows by announcement type (funding, product launch, exec hire, milestone) + follow-up cadence - **Press Kit Builder** — boilerplate in 3 lengths (50 / 100 / 200 words), founder bios, key-stats bullets, media asset checklist, press FAQ, headshot + logo specs - **Follow-Up Templates** — day 3, day 8, post-coverage thank-you; bump emails that don't sound desperate - **Crisis-comms drafts** — when news goes sideways: holding statement, full statement, internal-comms version, FAQ for sales + support - **Coverage tracker** — log mentions, run sentiment, generate quarterly PR-impact summaries ## Limitations - **No coverage guarantee** — maximizes odds with techniques pro PR firms use; journalists still decide what runs - **Not a wire service** — pairs with PR Newswire / Business Wire / EIN Presswire for paid distribution - **Not a journalist database subscription** — generates tiered lists from public knowledge; pairs with Cision / Muck Rack / Roxhill for verified contact data - **Not legal counsel** — flags risky claims (financial projections, comparative product claims); securities-sensitive announcements need IR + legal review - **English-first** — multilingual press outreach is starter-template ## Best fit Early-stage startups announcing launches or funding rounds. SMBs wanting local press coverage. Nonprofits with no PR budget. Marketing coordinators handling PR in-house. Especially valuable for founders who've watched competitors with the same news get TechCrunch coverage while their own announcement landed in /dev/null — the difference is almost always the angle and the pitch, both of which this agent rebuilds. At $19/mo, one placement covers years.
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