30 million small businesses in America. Half don't have a website. The other half have one that looks like it was built in 2008. OutreachEngine finds those businesses automatically — plumbers, dentists, landscapers, auto shops — scrapes their Google Maps listing, builds them a modern mobile-responsive website in minutes, then sends a personalized cold email: "I built you a website. Here's the preview. Want to keep it?" ## What's included - **Lead scraping** via SerpAPI / Google Maps — plumbers, dentists, landscapers, auto shops in any zip code - **Auto-website builder** — modern, mobile-responsive site preview tailored to each business (name, real Google reviews, click-to-call button) - **Personalized cold email** with the preview link — they click, see their actual business, want to keep it - **Stripe checkout** built in — $497 setup + $49/mo hosting per client - **A/B testing** on subject lines + automatic follow-up sequences - **14-day CAN-SPAM warmup** before any cold campaign starts - **Auto-deploy on payment** — when they pay, the site goes live ## Limitations - **Not a custom design agency** — sites are templated (modern, conversion-optimized, but template-based). Differentiation comes from REAL data: their reviews, their hours, their service area - **Requires SerpAPI + email sending infrastructure** (Instantly / Smartlead / your own) — operator brings or signs up - **Per-state cold email regulation varies** — CAN-SPAM is the federal floor; some states (e.g. California, Washington) have stricter rules you're responsible for - **Domain + hosting handoff** at $49/mo includes a managed ClawHQ subdomain by default. Custom-domain setup is per-client work - **Not a guarantee of close rates** — the projections below are observed averages, not promises ## Reseller economics - 2,500 emails → ~535 opens → ~43 clicks → 3-7 paying customers in month 1 - Revenue: ~$891-$2,079 setup + $147-$343/mo recurring per cohort - Cost: ~$100-110/mo (SerpAPI + Instantly + OpenAI/Claude) - Net: $933-$2,442 in month 1; compounds month-over-month as recurring stacks ## Best fit Agencies and side-hustlers selling websites to local service businesses. Especially valuable for operators who've tried "I can build you a website" cold email and gotten 0.1% response — the reciprocity flip (already-built preview) typically 10-20× response rate.
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