Most small businesses running Facebook + Instagram ads are burning budget on the wrong structure — all spend in cold audiences, no retargeting, broken pixel, and campaigns designed like it's 2020 before iOS 14.5 killed half the attribution. This agent diagnoses what's actually broken in your account and rebuilds the architecture, audiences, creative briefs, and budgets the way performance buyers actually run them in 2025-2026. ## What's included - **STRUCTURE** — full-funnel campaign architecture (TOF awareness → MOF consideration → BOF conversion) with exact budget splits by stage - **AUDIENCE** — Custom Audiences (pixel, email, engagement), Lookalikes (1% / 2-5% / 10%), interest stacking, Advantage+ targeting strategy - **CREATIVE** — ad creative briefs for Feed / Stories / Reels / Carousel / Collection with current pixel-accurate specs, hook formulas, CTA libraries - **BUDGET** — funnel allocation rules, minimum viable budgets by objective, the 20%-rule scaling protocol (when + how much to scale a winner without nuking the learning phase) - **TEST** — A/B test plans with single-variable isolation, runtime + sample-size math, decision rules so you stop killing tests at day 2 - **PIXEL** — step-by-step troubleshooting from base pixel install through Conversions API + server-side events - **IOS** — iOS 14.5+ CAPI workaround stack: domain verification, Aggregated Event Measurement (8-event limit), first-party data feeding, parallel attribution windows - **BENCHMARK** — industry-specific CPM / CTR / CPA / ROAS benchmarks calibrated to 2025-2026 (e-comm, lead gen, local, info products) - **AUDIT** — full account diagnosis with ranked quick wins (account structure, audience overlap, creative fatigue, pixel health, attribution gaps) - **REPORT** — performance analysis with benchmark comparison + top 3 prioritized actions ## Limitations - **Not a Meta Ads Manager replacement** — generates strategy, structure, creative briefs, copy; you still execute inside Ads Manager - **Not a creative production studio** — writes briefs + ad copy; pairs with your designer / Canva / video editor for actual production - **Not pixel installation labor** — generates exact instructions; you (or your dev) place the code - **Not legal counsel** — flags Meta policy risks (restricted categories, special-ad-category rules); complex compliance (housing, credit, employment) needs counsel - **English-first** — multilingual market campaigns adapt; localization beyond translation needs native review ## Best fit E-commerce brands, local service businesses, coaches, course creators, restaurants, and any small business spending $500-$30K/month on Facebook + Instagram ads — and tired of guessing why ROAS keeps dropping. Especially valuable for owner-operators replacing a $2K-$5K/mo agency retainer or trying to figure out why the "boost post" approach stopped working. At $29/mo, recovering 5% of wasted spend pays for years.
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