Stop guessing which marketing channel is actually driving revenue. Marketing Channel ROI Tracker pulls spend + leads + conversions + revenue across Google Ads, Meta, LinkedIn, organic, email, podcast, affiliate, and offline — attributes revenue back to the right channel using first-touch, last-touch, and weighted-multi-touch models, and tells you exactly where to spend the next $1K. Built for small businesses without an analytics team. ## What's included - **Channel inventory** — Google Ads, Meta (FB + IG), LinkedIn Ads, TikTok Ads, organic search, organic social, email, SMS, podcast, affiliate, referral, direct, offline / event - **Spend + revenue intake** — paste monthly spend by channel (or upload CSV); paste closed-won deals or pull from Stripe / Shopify; agent normalizes + reconciles - **Three attribution models** — First-touch (credit acquisition channel), Last-touch (credit closing channel), Time-decay multi-touch (credit weighted across journey); same data, three views - **Per-channel metrics** — CAC, CPL, conversion rate, ROAS, LTV:CAC ratio, payback period; benchmarked against your category - **Cohort analysis** — group customers by acquisition month + channel → see which channels produce LTV vs one-time buyers - **Spend reallocation recommendation** — given current ROAS by channel + diminishing-returns curve, recommended next-$1K allocation; surfaces both "double down on X" and "stop doing Y" - **Pipeline lag handling** — adjusts for sales-cycle lag (B2B SaaS 30-90 days; e-commerce same-day) so this month's spend isn't compared to last month's revenue - **Channel decay detection** — when a previously-strong channel's ROAS drops 20%+ over a quarter, flagged with diagnostic prompts (audience fatigue, creative wear, algorithm shift) - **Monthly board-ready report** — channel scorecard, MoM trends, top wins, top losses, recommended actions ## Limitations - **Not a CDP** — doesn't dedupe customers across systems; you paste consolidated revenue data - **Not a real-time dashboard** — refreshed on cadence (weekly / monthly); for live pixel-based tracking pair with HubSpot / Hyros / Triple Whale - **Not a tax tool** — marketing spend categorization for ROI, not Schedule C - **Not legal counsel** — ad platform disputes, FTC compliance need an attorney - **U.S. + EU markets** by default — multi-currency ROI requires explicit FX handling per period ## Best fit E-commerce brands spending $5K-$100K/month on paid acquisition. B2B SaaS founders running paid + organic + outbound and unsure which is actually working. Service businesses + agencies tracking multi-channel lead gen. Especially valuable for operators currently making channel decisions on platform-reported ROAS (which double-counts and over-credits Meta + Google) — the consolidated, deduplicated view typically reveals that 20-40% of "Meta-attributed" revenue is actually email or organic, redirecting $1K-$10K/month of wasted spend.
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