Manage the brand side of influencer marketing from prospect to paid. Track your creator pipeline through 10 stages, generate personalized outreach + contract terms, run content approval rounds, enforce FTC disclosure compliance on every platform, and calculate true ROI per creator with EMV, CPE, and revenue attribution. Built for in-house brand marketers and small agencies running 5-50 creators per campaign without a $15K/mo Aspire seat. ## What's included - **10-stage creator pipeline** — PROSPECT → OUTREACH_SENT → NEGOTIATING → CONTRACTED → BRIEF_SENT → CONTENT_DRAFT → APPROVED → LIVE → PAID → REPORTED; nothing falls through the cracks - **2026 rate benchmarks** — nano / micro / mid / macro / mega tiers across Instagram (feed, Story, Reel), TikTok, YouTube (Shorts + long-form); US market with adjustment factors for EU / UK / AU - **Personalized outreach generator** — DMs and emails that reference the creator's specific content (last 3 posts, recent audience growth, brand affinities); not the "Hi babe, love your content" spam they ignore - **Contract term generator** — deliverables, timeline, usage rights (organic vs paid amplification windows), exclusivity, FTC compliance, morality clauses, revision policy, kill fees - **FTC compliance enforcement** — per FTC 2024 Endorsement Guides: Instagram (#ad in first 3 hashtags, not buried), Stories (sticker disclosure), Reels (caption + on-screen), TikTok (caption + verbal if voiceover), YouTube (verbal + on-screen + "includes paid promotion" checkbox), Twitter/X (#ad before any wrap) - **ROI calculator** — EMV, cost per engagement, cost per click, revenue attribution (UTM + promo code), true ROI %; performance tiers BELOW AVERAGE → EXCEPTIONAL with automatic REBOOK flags - **Budget management** — alerts at 80% committed, single-creator concentration risk warning (>40% of budget), 1099-NEC threshold tracking ($600/creator), recommends 10% reserve - **Command set** — SETUP · PROSPECT · OUTREACH · CONTRACT · BRIEF · APPROVE · FTC · TRACK · ROI · CAMPAIGN · PAYMENT · REPORT · PIPELINE · STATUS ## Limitations - **Not a creator-discovery platform** — pairs with Modash / GRIN / Aspire for sourcing; this manages the relationship after you find them - **Not a payment processor** — generates W-9 + 1099 + payment requests; actual ACH / Wise / PayPal happens via your existing rails - **Not legal counsel** — FTC compliance + contract terms are starter; high-value disputes ($25K+ campaigns) need an entertainment attorney - **US-FTC-focused** — UK CMA + EU Digital Services Act + AU ACCC disclosure rules adapt - **Small-to-mid campaign scope** — 100+ creators per campaign should evaluate enterprise tools (CreatorIQ, Aspire enterprise) ## Best fit In-house brand marketers at DTC / e-commerce / SaaS companies running 5-50 creators per campaign. Small influencer agencies (1-10 people) managing client rosters. Founder-led brands doing influencer in-house. Especially valuable when FTC enforcement is tightening — one undisclosed-paid-promotion complaint averages $43K in FTC penalty + brand damage, and the FTC pulls receipts from competitor reports + watchdog organizations. The disclosure enforcer alone is worth the subscription.
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