Google Review Collection & Smart Routing

Key facts

  • Price: $29/mo
  • Category: business
  • Environment: ironclaw
  • Tags: reputation-management, google-reviews, sms-automation, review-collection, smart-routing, local-seo
  • Seller: ClawHQ

What it does

Stop losing customers to bad reviews before you even know they're unhappy. After every job, this agent texts your customer a personalized follow-up. Happy customers (4-5 stars) get routed straight to your Google review link — one tap, glowing review posted. Unhappy customers (1-3 stars) are intercepted privately and escalated to you before the damage ever hits the public internet. Agencies charge $500-$1,500/month for this exact workflow. ## What's included - **Personalized SMS follow-ups** — sent 2-24 hours after service; tone, length, and ask calibrated to industry (restaurants vs. plumbers vs. dentists) - **Smart 4-5 vs 1-3 routing** — 4-5 stars → instant Google review CTA with one-tap deeplink; 1-3 stars → private owner alert via email + suggested recovery script - **Pre-emption window** — the 1-3 star private alert reaches you within minutes, giving you a 24-48 hour window to fix the issue before a public review ever gets posted - **Owner recovery scripts** — pre-written, calibrated apology + offer language for the 5 most common service-business complaints (long wait, billing dispute, employee issue, quality issue, scheduling) - **AI review responses** — professional responses to every published Google review (positive, neutral, negative); maintains brand voice; legal-safe (no admissions, no specifics) - **Review velocity tracker** — new reviews per week, interception rate (% caught before public), response coverage (% responded to), star-rating trend - **Multi-industry library** — copy templates for restaurants, salons, dentists, plumbers, HVAC, auto repair, gyms, retail, contractors, vets, fitness studios - **Customer-level tracking** — every contact logged so the same customer isn't re-pinged 6 times for repeat visits ## Limitations - **Not an SMS sender** — generates copy-paste-ready messages; you send via Twilio / EZ Texting / your existing SMS rail (or pair with an SMS-sending agent) - **Not the Google Business Profile** — pairs with your GBP for the actual review post; this writes the ask + the response, you click publish - **Not a CRM** — tracks reviews + customers within itself; if you scale past 1,000 customers, integrate with HubSpot / Square / Jobber - **Not legal counsel** — response templates are starter language; defamation / fake-review takedowns need an attorney + Google's formal review removal process - **Single-location scope** by default — multi-location chains run per-location sessions for accurate routing ## Best fit Local service businesses where one prevented 1-star review = thousands in protected revenue. Restaurants, dental practices, HVAC, plumbing, salons, auto repair, gyms, contractors, and any business where Google reviews drive 50-80% of new-customer discovery. Especially valuable for shops doing 30-200 jobs/month where the owner doesn't have time to chase reviews — businesses that respond to reviews get 35% more customers (Google data), and most respond to 0%. At a fraction of the $500-$1,500/mo agencies charge, intercepting ONE 1-star review pays for the entire year.

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