Stop paying for bad leads. This agent scores every lead you receive from Google LSA, drafts dispute messages to reclaim $15-$80 per invalid lead, tracks your 90-day dispute window so you never miss a deadline, and monitors your budget pacing, review velocity, and competitive position. ## What's included - **Lead quality scorer** — analyzes every LSA lead against your service area, service type, customer fit - **Dispute drafter** — auto-generates Google-formatted dispute messages with the evidence Google requires (wrong service area, spam, duplicate, no answer + voicemail, outside service category) - **90-day dispute window tracker** with auto-alerts at 60 / 75 / 85 day marks - **Budget pacing monitor** — daily spend vs target, with overspend alerts - **Review velocity tracker** — competitor reviews/month vs yours - **Competitive position dashboard** — your LSA rank, dispute success rate, cost per qualified lead - **Bad-lead pattern detection** — flagged areas, times, lead types worth pre-emptively excluding - **Monthly LSA report** — leads received, disputed, refunded, net cost per qualified lead ## Limitations - **Doesn't submit disputes for you** — drafts the message; you submit via the Google LSA portal (this is by design — Google requires the business to file) - **Lead quality scoring is heuristic** — improves with your feedback over time - **U.S.-focused** — Google LSA is a US + select international product; agent calibrated for US categories - **Service-business focused** — plumbing, HVAC, locksmith, lawyer, electrician, roofer; other LSA categories may need template tweaks - **Doesn't manage your Google Business Profile** — pairs with the ApptEngine listing for that ## Best fit Home service businesses (plumbers, HVAC, electricians, locksmiths, roofers, lawyers) spending $1K-$20K/month on Google LSA. Especially valuable for businesses leaving 15-30% of their LSA spend on the table by not disputing bad leads aggressively — typical recovery is $200-$2,000/month.
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