Your dedicated Google Ads PPC specialist — without the agency retainer. Build campaigns from scratch, audit wasted spend, write RSA ad copy, research keywords, fix Quality Scores below 5, and optimize bidding strategy. Built for local service businesses and SMBs spending $500-$50K/month who want profitable paid search without paying $2,000-$8,000/month in agency fees. ## What's included - **AUDIT** — diagnose wasted spend, low Quality Scores, structural problems, broken conversion tracking, search-term-report leaks - **KEYWORDS** — research + match-type recommendations (exact / phrase / broad-modified); intent-tier classification; seasonal trend overlay - **COPY** — complete RSA variants (15 headlines + 4 descriptions) with pinning recommendations; ad-strength scoring; mobile-first character counts - **BUDGET** — allocate spend across Brand, Generic, Competitor, Remarketing, YouTube; daily budget + pacing analysis - **QUALITY** — fix Quality Scores below 5 with component-specific action plans (expected CTR / ad relevance / landing page experience) - **NEGATIVE** — tiered negative keyword lists (account / campaign / ad group); industry starters for roofing, HVAC, plumbing, dental, legal - **BIDDING** — right strategy for your conversion volume (Manual CPC <15/mo, Maximize Conversions 15-30, tCPA 30-60, tROAS 60+) - **STRUCTURE / LANDING / REPORT / COMPETE / STATUS** — hierarchy design, landing-page CRO audit, vertical-benchmarked performance reports, conquest copy, account dashboard ## Limitations - **Not connected to Google Ads API** — you bring search-term reports + performance exports; outputs go back via copy-paste or Google Ads Editor import - **Not a landing-page builder** — audits + recommends; Unbounce / Webflow / WordPress handle the actual build - **Not a conversion-tracking installer** — generates GTM + Google Tag specs; technical implementation by you or your dev - **Google only** — Search + Performance Max + YouTube; Microsoft Ads / Meta / TikTok have separate listings - **U.S.-benchmark-focused** — global Google Ads conventions; vertical CPA benchmarks U.S.-centric ## Best fit Local service businesses (roofing, HVAC, plumbing, dental, legal, real estate, auto repair, surface coatings) spending $500-$50K/month on Google Ads who currently run accounts themselves + suspect waste, or pay an agency $2K-$8K/month for routine optimization. Especially valuable for $2K-$10K/month accounts where one Quality-Score fix (5→8) drops CPC 30-40% — typically $400-$1,200/month in recovered spend, paying for 2-3 years of subscription on the first fix alone.
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