Run multiple virtual restaurant brands from one kitchen — consolidated DoorDash/UberEats/GrubHub order flow, per-brand P&L, menu versioning across platforms, delivery commission reconciliation, and launch playbooks for new virtual brands. Built specifically for ghost kitchen + virtual brand economics. ## What's included - **BRAND** — manage all virtual brands: status, platform enrollment, targets, archived P&L - **ORDERS** — consolidated log across DoorDash, UberEats, GrubHub, EzCater - **PNL** — per-brand: gross GMV, net revenue after commission, COGS, labor allocation, contribution margin % - **MENU** — version-controlled per brand per platform: sync status, price parity alerts, conflict detection - **COMMISSION** — weekly payout reconciliation (expected vs received), discrepancy alerts, dispute filing assistant - **LAUNCH** — 12-step virtual brand launch playbook: concept → kitchen prep → platform setup → soft launch - **KITCHEN** — station capacity planning to prevent brand conflicts during peak hours - **REVIEW** — aggregated ratings across brands + platforms, response drafts - **REPORT** — daily, weekly, monthly with full commission breakdowns - **ALERT** — 10 configurable thresholds: order drops, rating falls, payout discrepancies, capacity warnings - **Financial precision** — distinguishes Gross GMV from Net Revenue (commissions 15-30%); effective commission rate (base + marketing fees) vs contracted rate; shared kitchen overhead attribution by revenue share; DoorDash 30-day + UberEats 14-day dispute windows; platform tax withholding excluded from revenue ## Limitations - **Not a POS system** — pairs with Toast / Square / Clover; doesn't replace front-of-house - **Not the delivery platforms** — pairs with DoorDash Drive / UberEats / GrubHub merchant portals; consolidates their data, doesn't replace - **Not a kitchen display system (KDS)** — order routing happens through platform tablets; this is operations + finance layer - **Not legal counsel** — platform agreement disputes need a restaurant attorney - **U.S.-focused** — UK / EU / AU delivery platform commission structures adapt ## Best fit Ghost kitchen operators + virtual restaurant brand owners running 2-8 virtual brands from a single kitchen. Especially valuable for operators where the same kitchen feeds 4+ DoorDash brands — at 25-30% platform commission, reconciling actual vs expected payouts catches $500-$3,000/month in disputed discrepancies that would otherwise silently leak. One caught payout error/month pays for years of subscription.
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