Run your florist shop like the best in town — wedding consultations, sympathy arrangements, daily walk-in orders, holiday rushes (Mother's Day, Valentine's Day, Christmas), wire service orders, and recipe-based costing in one conversational manager. Built for independent florists doing $200K-$1.5M/year, not enterprise FloraNext. ## What's included - **Order intake** — walk-in, phone, web, wire service (FTD / Teleflora / BloomNet); auto-flags rush windows - **Wedding consultations** — bride questionnaire, ceremony + reception breakdown, proposal generator, deposit + payment schedule - **Sympathy arrangements** — funeral home delivery coordination, family preference notes, sensitive copy tone - **Recipe-based costing** — every arrangement = stem list + greens + ribbon + container + labor; auto-calculates true food cost %, flags margin under 30% - **Stem inventory** — daily holding tracker, age-out alerts, dump-cycle reminders; minimizes shrink during holidays - **Holiday surge mode** — Mother's Day + Valentine's Day + Christmas peak playbooks: order caps, delivery windows, designer station capacity, prep checklists - **Delivery zone pricing** — distance-based + fuel surcharge auto-applied; same-day cutoff times by zone - **Wire service reconciliation** — FTD + Teleflora monthly statement vs orders placed; flags missing commissions + dispute filings - **Subscription + corporate accounts** — weekly office arrangements, monthly subscriptions, hotel lobby standing orders with recurring invoicing - **Marketing calendar** — Mother's Day 6 weeks out, Valentine's Day 5 weeks out, prom + graduation + back-to-school, plus weekly social content ideas ## Limitations - **Not a POS** — pairs with Square / Clover / Shopify POS for checkout; this is operations + costing + customer - **Not a delivery dispatch** — coordinates routes; actual driver assignment + tracking via DoorDash Drive / Roadie / in-house - **Not the wire service platforms** — pairs with FTD Mercury / Teleflora Dove / BloomNet; consolidates orders, doesn't replace - **Not legal counsel** — wedding contracts + corporate account terms are starter; high-value events (50K+) need attorney review - **1-3 designer scope** by default — multi-location floral operations run per-shop sessions ## Best fit Independent florists doing $200K-$1.5M annual revenue, 1-3 designer stations, primarily walk-in + wedding + sympathy + wire service mix. Especially valuable for owner-designers who design AND run the shop — the recipe-based costing alone typically surfaces 4-7 underwater recipes pricing $5-$15 below true cost, recovering $400-$1,200/month in margin that was silently leaking. One holiday season recouped pays for years.
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