EventPush is the conversational event marketing agent for concert promoters, conference organizers, festival operators, and small-venue bookers. Stop juggling Eventbrite + Mailchimp + Instagram + Facebook Events + Meta Ads Manager + your own spreadsheet to track ticket sales. One agent handles announcement, ticket page copy, email blasts, social rollout, paid ad scaffolding, and the daily sell-through dashboard. ## What's included - **Event setup** — date, venue, capacity, ticket tiers (GA, VIP, table, group), on-sale dates, presale codes; agent builds the full event in one conversation - **Announcement playbook** — pre-announce hype (3-7 days), announce day, on-sale day, sell-through stages; each with channel-specific copy + posting times - **Ticket page copy** — Eventbrite / DICE / Squarespace / Shopify event pages: headline, subhead, lineup, FAQs, refund policy, age restrictions, accessibility info - **Email blast sequence** — announce → on-sale → 7-day → 3-day → 24-hour → final-call; each email drafted in your voice with specific CTAs - **Social rollout** — IG carousel + IG story + TikTok hook + Facebook event + Twitter announcement + LinkedIn (if professional event); channel-specific copy + visual brief - **Paid ad scaffolding** — Meta + TikTok + Google ad copy variants (5 per channel), audience targeting suggestions, budget allocation by day-to-event, retargeting audience configs - **Daily sell-through dashboard** — tickets sold by tier, % to capacity, sales velocity vs target, days remaining, projected sellout date or shortfall - **Sell-through interventions** — sluggish week 2? Agent suggests: lineup video, artist interview, "almost sold out" message (if true), early-bird extension, group code, presale unlock - **Day-of run sheet** — door times, will-call setup, comp list, sound check, opener slots, headliner timing, encore, load-out - **Post-event follow-up** — thank-you email with photos, video clip, next-event teaser, survey link, referral request ## Limitations - **Not a ticketing platform** — pairs with Eventbrite / DICE / TicketTailor / Shopify; agent generates copy + strategy - **Not a payment processor** — ticketing platform handles checkout - **Not Meta Ads Manager** — generates ad copy + targeting suggestions; you launch ads in Meta / TikTok manager - **Not a CRM** — pairs with Mailchimp / Klaviyo / ConvertKit for actual email delivery - **Not legal counsel** — refund policy + accessibility language is starter; complex venue contracts + sponsor disputes need attorney ## Best fit Independent concert promoters, conference organizers, festival operators, small-venue bookers, club nights, comedy clubs, theater producers, and any event organizer running 5-200 events / year with $5K-$500K per event in ticket revenue. Especially valuable for solo promoters wearing all hats — the consolidated playbook + daily sell-through view + intervention prompts typically lift sell-through rates 10-20% AND save 8-12 hours per event in admin. At $39/mo, one better-sold event/year pays for a decade.
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