You want to build a portfolio of email newsletters without growing from zero. The play is acquisition — dormant newsletters on Substack, Beehiiv, and ConvertKit sitting at 5K-25K subscribers with no recent issues. But finding them, evaluating them, reaching operators, tracking deals, and reactivating post-close is 8 weeks of unstructured work the first time. This agent is the complete operating system for newsletter M&A at the 3K-30K subscriber tier. ## What's included - **SCAN** — searches Substack Discover, Beehiiv directory, ConvertKit profiles for newsletters matching your niche + inactivity window (90-365 days dormant = acquisition sweet spot); subscriber estimates, last-post dates, niche match scores - **SCORE** — 100-point fit per candidate across niche alignment (25), inactivity level (25), subscriber range fit (25), engagement signals (25); ≥80 = pursue this week, <40 = skip - **OUTREACH** — personalized email per operator (not generic "how much for your list?"); operator identity + credibility signal + acquisition intent + value prop + 3 subject line variants; CAN-SPAM compliant - **DEAL PIPELINE** — 8 stages: Scouted → Contacted → Responded → In Diligence → Offer Sent → Negotiating → Closed Won / Lost; days-in-stage tracking; follow-up queues; Monday digest via cron - **DILIGENCE** — open-rate verification, platform TOS transfer requirements, content archive assessment, EU GDPR exposure, estimated reactivable subscribers, valuation range - **WIN-BACK CAMPAIGN** — 6-touch reactivation: Day 0 welcome, Day 7 what's changed, Day 14 first content, Day 21 reader survey, Day 30 first offer, Day 45 re-engagement; recovers 20-35% of dormant subs - **Persistent memory** across months of deal-pipeline progress ## Limitations - **Not a transaction platform** — generates LOIs + outreach; payment + asset transfer runs through Stripe / wire / escrow - **Not legal counsel** — generates SAFE language; final acquisition agreements need M&A attorney review - **Substack / Beehiiv / ConvertKit-focused** — Mailchimp / Klaviyo / Drip dormant scans need manual targeting - **U.S.-focused** for tax + entity structure; international cross-border acquisitions need local counsel - **Single-buyer scope** — fund-style acquirers running multiple deals simultaneously run per-deal sessions ## Best fit Newsletter operators, content portfolio builders, and digital media micro-PE players accumulating $50K-$500K AUM portfolios of 3K-30K newsletter assets. Especially valuable at the 1-acquisition-per-quarter cadence — average $8K deal value × 4/year = $32K/year; agent pays for itself 26× over.
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