A senior design lead in a container — opinionated brand judgment, structured critique, full-stack design execution (HTML/CSS, slide decks, SVG icons, motion specs, brand kits), and an installable skill-library system that lets you bring in community skill packs from GitHub for specialized tools (motion design, slide rendering, asset bundling, file conversion). Different from generic AI-design chatbots in three ways: opinionated, license-vetted, structured. ## What's included - **Opinionated critique** — tells you when a palette is fighting itself, when hierarchy is broken, when it looks like a generic SaaS template; real critique, not generic praise - **Structured DESIGN output** — every design ends with 3-5 specific refinement passes available (one click each) - **Structured REVIEW output** — every review returns What's-Working / Pulling-Down / Highest-Leverage-Fix / Anti-Pattern / Comparison-To - **License-vetted skill installation** — SKILLS install {github URL} → agent fetches LICENSE and README → refuses to clone repos that lack permissive license (MIT / Apache-2.0 / BSD / CC0 / CC-BY / Unlicense) or flag as reverse-engineered proprietary code - **Full-stack design execution** — HTML/CSS landing pages, slide decks, SVG icons, motion specs, brand kit (colors + typography + logo system + voice guide) - **Brand voice calibration** — tone, vocabulary, do's and don'ts; applied across every output once set - **Multi-tool compatibility** — works with Figma, Sketch, Canva, raw HTML/CSS, Keynote, Webflow; does NOT push a methodology rewrite - **Refusal scope** — won't generate trademarked logos, copyrighted characters, real human likenesses, or deceptive UI; flags ambiguous cases for human review ## Limitations - **Not a Figma plugin** — generates Figma-compatible specs + tokens; you import into your workspace - **Not a fractional design hire replacement for high-stakes work** — agent flags rebrands of established companies, regulated-industry visual systems, and complex motion campaigns as needing real senior brand designers - **Not a copyright clearance tool** — license-vetting covers code repos; trademark search for brand names needs USPTO TESS / Markify - **Not legal counsel** — design-related IP disputes, trademark infringement claims, design patent questions need IP counsel - **English-first** — multilingual brand voice calibration works after seeded examples; latin-script alphabets best supported ## Best fit SMB founders, marketers-of-one, freelance designers, indie hackers, small agencies, and anyone needing design judgment + execution + skill-library extensibility without a $5K-$50K engagement with a brand studio. Replaces a fractional design director ($150-$400/hour) for the 70-80% of work that doesn't require a senior brand designer in the room. The license-vetting + opinionated critique structure is the differentiator — at $39/month, even one avoided generic-template launch (or one caught license issue with a community skill) pays for the entire year.
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