82% of businesses lose 20-40% of their customer base every year — not to competitors, but to indifference. Most of those customers CAN be won back. The problem is most businesses don't know which ones to target, when to reach out, or what to offer. This agent identifies your lapsed customers in the critical 60-180 day window (the prime win-back zone), segments by lifetime value, and generates personalized 4-touch sequences with escalating incentives. ## What's included - **4-touch win-back sequence:** - **Touch 1 (Day 1)** — emotional reconnection, NO discount (offering money first trains customers to wait for discounts before re-engaging) - **Touch 2 (Day 5)** — first offer sized to tier (5-20%) to overcome inertia - **Touch 3 (Day 12)** — escalated offer + 48-hour urgency to convert fence-sitters - **Touch 4 (Day 20)** — the breakup email; dignified last chance that leaves the door open permanently - **4-tier customer segmentation** — VIP / HIGH / MID / LOW by lifetime value; your best customers get your best offer + most personal attention - **Win-back priority scoring** — LTV × purchase count × recency; 60-90 day window scores highest - **Campaign tracking** — log opened / clicked / purchased / unsubscribed per touch - **ROI calculation** — win-back rate, revenue recovered, incentive cost, net ROI - **Customer history persistence** — knows who's already been won back, who unsubscribed, who's worth a second attempt ## Limitations - **NOT abandoned cart recovery** — that's for never-bought visitors; pairs with a separate cart tool - **NOT churn prediction or real-time monitoring** — different tool (Client Pulse); this is post-lapse win-back specifically - **Not a sending platform** — generates ready-to-send sequences; you send via Klaviyo / Mailchimp / Postscript / ConvertKit - **Single-business scope** by default — multi-brand portfolios run per-brand sessions - **English-first** — multilingual win-back is starter-template ## Best fit E-commerce sellers losing repeat buyers, service businesses (salons, dental, fitness, agencies) losing recurring clients, SaaS companies recovering lapsed subscribers, and any business where repeat purchase is the profit model. Especially valuable for businesses with 500-50,000 customers where systematic win-back is high-leverage but a full lifecycle marketing role is overkill — at typical 8-15% win-back rates, recovering 50 customers/month at average $200 LTV = $10K/month net of incentive cost.
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