Send the address, the photos, and the basics — get back a polished, platform-specific listing description in under 30 seconds. CurbAppeal is the AI listing copywriter trained on thousands of high-converting MLS, Zillow, Realtor.com, and Airbnb descriptions, with automatic Fair Housing compliance, platform-specific structure, and the right SEO keywords for your market. ## What's included - **Platform-tuned outputs** — MLS (concise + factual + character-limited), Zillow (story-driven + scannable), Realtor.com (feature-rich + SEO-loaded), Airbnb / VRBO (experience-led + amenity-focused); one input, six descriptions - **Photo-aware copywriting** — uploads guide the prose so the "morning light in the breakfast nook," "mature oaks shading the backyard," "chef's kitchen begging for a dinner party" actually match what the buyer will see - **Fair Housing compliance auto-check** — flags HUD-prohibited language (familial status, religious neighborhood, "perfect for"); rewrites suggestions inline - **SEO keyword loading per market** — pulls neighborhood, school district, walkability, and intent-keywords for your city + price band - **Headline + open-line generator** — 3-5 variants per listing so you can A/B which one drives clicks - **Bulk CSV upload (Pro)** — entire portfolio of 50-500 properties processed in a single pass - **A/B description variants (Pro)** — generates 3 variants per listing + tracks which converts best in your market - **Competitor listing analysis (Pro)** — paste 5 competing active listings → gap analysis on features they emphasized that yours should too - **Neighborhood enrichment (Pro)** — pulls walkability, school ratings, transit, and recent comps into the copy - **SEO scoring (Pro)** — every description scored against the keywords that matter for your price band + market ## Limitations - **Not an MLS uploader** — generates the copy; MLS / Zillow / Airbnb posting still happens in your existing tools - **Not a photo editor** — pairs with a photo enhancement service; reads photos for inspiration, doesn't edit them - **Not legal counsel** — Fair Housing auto-check is best-effort; high-risk markets (CA, NY, IL) may want a broker compliance review - **Not a CMA tool** — describes the property; comparative market analysis pairs with separate listings - **U.S.-MLS-focused** — Canadian + UK + AU listing conventions adapt but aren't native ## Best fit Solo real estate agents writing 5-30 listings/month. Property managers managing 50-500 short-term-rental units. Investors flipping 10+ properties/year. Especially valuable for high-volume agents where 30 listings/month × 45 minutes of writing = 22 hours of unpaid administrative time — CurbAppeal compresses that to 15 minutes total AND lifts click-through rates 20-40% from platform-tuned headlines.
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