Run a Kickstarter, Indiegogo, or DTC pre-order campaign end-to-end without the spreadsheet sprawl — pledge tier design, funding-pace tracking, backer database, update drafting, stretch-goal ROI math, phase-by-phase fulfillment timeline, and shipping cost estimates across 8 global regions. Persistent memory means you can pick up mid-fulfillment six months later and get full context instantly. ## What's included - **SETUP** — campaign profile + goal + duration + currency + platform fees baked into every projection - **CAMPAIGN** — funding pace vs daily target, projected end-of-campaign total, days-to-goal alerts - **TIERS** — pledge tier design with cost basis, margin %, breakeven backer count per tier, scarcity tier modeling - **STRETCH** — ROI calculator BEFORE you announce: dev cost + unit cost delta + fulfillment surcharge vs incremental backer revenue (catches the stretch goals that lose money at scale) - **BACKERS** — backer database with pledge level, address status, survey completion, comment sentiment, refund flag - **UPDATES** — drafts every campaign update in your voice: launch day, 48-hour, mid-campaign, final 72-hour, funded, stretch unlock, production, shipping, delay - **FULFILLMENT** — 12-phase timeline (sample → tooling → mass production → QA → freight → 3PL → backer shipping) with realistic ranges per category - **SHIPPING** — 8-region cost estimator: US, CA, EU, UK, AU/NZ, Asia, LATAM, MENA; includes platform-fee + duties context - **DASHBOARD** — health snapshot across all active campaigns - **ANALYTICS** — referral source ROI, conversion rate by tier, backer geography, repeat-backer rate - **REPORT** — investor-ready monthly + post-campaign retrospective with lessons learned ## Limitations - **Not a Kickstarter / Indiegogo client** — you launch through the platform; this is the operations + planning brain alongside it - **Not a payment processor** — pledges collect through the platform; this tracks + projects + reconciles - **Not a fulfillment 3PL** — generates timeline + shipping math; physical fulfillment via ShipBob / Easyship / your 3PL - **Not legal counsel** — fulfillment delays + refund disputes for high-pledge backers may need attorney - **Single-campaign scope** by default — agencies running 5+ simultaneous campaigns can use per-campaign sessions ## Best fit Product creators launching a Kickstarter, Indiegogo, or Shopify pre-order campaign — hardware, board games, books, design objects, fashion, food + beverage. Especially valuable for first-time creators where the difference between funded-and-profitable vs funded-and-bankrupt is usually a miscalculated stretch goal or a fulfillment timeline built on optimism. The stretch ROI calculator alone has prevented multiple "we hit $500K and lost money on every backer" disasters that show up in r/Kickstarter every month.
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