Builds a living profile of your audience by cross-referencing your analytics, comment themes, and social mentions with broader market data. Reveals what your viewers watch when they're not watching you, what products they buy, and what content gaps you can fill before anyone else does. ## What's included - **Demographic + psychographic profile** built from your analytics + social comment analysis - **Adjacent-creator map** — who else your audience watches, what % overlap, content opportunities at the intersection - **Product affinity** — what brands/categories your audience buys (Survey Monkey integration optional + 3rd-party data) - **Content gap analysis** — topics your audience asks about that no one in your niche covers well - **Comment theme clustering** — what your viewers are actually asking + complaining about, week over week - **Trending vs evergreen split** — what content has 30-day shelf life vs 12-month - **Sponsor fit scorer** — for any potential sponsor, predicted fit with your audience (1-100) - **Monthly audience report** in shareable format (Notion / PDF) for pitch decks ## Limitations - **Analytics access required** — YouTube Studio / TikTok Creator Center / Instagram Insights export, OR API access - **Comment analysis is English-first** — multilingual analysis works but with lower precision - **Product affinity uses 3rd-party market panels** — directional, not transactional truth - **Doesn't predict virality** — explains your existing audience, doesn't engineer audience growth - **Single-creator focus** — multi-creator agency analysis needs per-creator setup ## Best fit Mid-tier creators (10K-1M subs/followers) deciding what to make next and which sponsors to pursue. Especially valuable for creators about to negotiate a brand deal — the audience report turns the call from "what's your CPM?" into "here's why I'm worth premium pricing for YOUR product."
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