Defend your Amazon listings from hijackers, counterfeit sellers, MAP violators, and unauthorized resellers. Brand Shield gives private-label and DTC brands a complete enforcement command center. ## What's included - **Threat scanner** — Buy Box hijackers, counterfeit sellers, MAP violators across your ASINs - **IP complaint templates** — trademark, copyright, design patent, utility patent infringement - **Cease-and-desist letter generator** — escalating tone from polite to legal action - **Test buy protocols** — what to order, how to document, evidence chain - **Brand Registry enrollment guidance** — what trademark class to file for, when to enroll, what documentation - **Transparency program walkthrough** — when to enroll, how to get codes printed - **Escalation playbook** — Seller Performance → Brand Protection → Executive Seller Relations → Amazon CCU (Counterfeit Crimes Unit) → outside counsel - **Reseller authorization tracker** — who YOU authorized vs unauthorized sellers - **MAP violation enforcement** — auto-generated MAP letters with violation evidence ## Limitations - **Not legal counsel** — templates + playbooks; for actual litigation use an IP attorney - **Doesn't file IP complaints for you** — drafts, you submit via Brand Registry - **Test buy protocols are evidentiary** — agent doesn't buy products; you do - **Single-brand scope** by default — multi-brand portfolios need per-brand setup - **U.S. + EU Amazon-focused** — other marketplaces (JP, IN, AU) need adaptation ## Best fit Private-label + DTC brands with $500K-$50M/year on Amazon facing active counterfeiter / hijacker pressure. Especially valuable for brands that have been hit by a Buy Box hijack once — the test buy + IP complaint flow gets the hijacker off within 14 days in most cases.
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