Recover 15-30% of abandoned carts with a 5-email + SMS sequence that references the SPECIFIC items abandoned, uses real product reviews for social proof, and A/B tests incentives (free shipping vs % off vs scarcity) to learn which offer converts best per product category. Shopify's built-in recovery emails recover 3-5%. This sequence recovers 4-6x that. ## What's included - **5-email sequence with full copy ready to paste:** - Email 1 (1hr) — gentle reminder, hero product image, single CTA - Email 2 (24hr) — social proof from real reviews on the abandoned products - Email 3 (48hr) — incentive (offer chosen by A/B test winner for that segment) - Email 4 (72hr) — scarcity (stock remaining, popularity signal) - Email 5 (Day 7) — last-chance breakup, value-add exit - **SMS recovery layer** (Pro) — for carts >$150; 34% recovery rate on high-AOV abandons - **A/B framework** — free shipping vs 10% off vs scarcity vs bundle; learns winner per product category + customer segment - **Per-item personalization** — references the exact products abandoned, not generic "complete your purchase" - **Real-review social proof** — pulls reviews from the abandoned products, not made-up testimonials - **Customer segmentation** — first-time visitor vs returning vs VIP; each gets different incentive + tone - **Platform integration paths** — Shopify, WooCommerce, Klaviyo, SendGrid, Twilio (you connect the keys, agent writes the flow) - **Reporting** — recovery rate, revenue recovered, best-performing email, best-converting incentive per category ## Limitations - **Not an email service provider** — generates copy + flow; you send via Klaviyo / Mailchimp / SendGrid / Postscript - **Not a payment processor** — recovery URLs are your existing checkout; this writes the messages around it - **Not a store builder** — pairs with Shopify / WooCommerce / Magento; reads cart data, doesn't replace store - **Not legal counsel** — promotional language follows CAN-SPAM + GDPR norms; high-risk jurisdictions need review - **English-first by default** — multilingual sequences are starter templates ## Best fit DTC Shopify + WooCommerce stores doing $50K-$5M/year where cart abandonment is the single largest leak. Especially valuable for stores at $100K-$500K/month with 70%+ abandon rate — recovering even 15% of that is $30K-$150K/year in pure margin. At the entry price, ONE recovered cart per week pays for the year, and most stores see 50-200 recovered carts/month.
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